Blogs and articles

Losing faith in the brand?

  • By cognite
  • 28th June 2017
  • Hits: 203

As a frequent flyer and someone who specialises in branding, I admit to being taken aback when I was asked to pay for food and drink on one of world’s top airlines. BA introduced this policy last year in the economy class of their short haul flights. Doubly strange maybe, when we remember that this

Read more >

If only we could afford it

  • By cognite
  • 6th December 2016
  • Hits: 363

Have you met anyone who preferred sickness over health or who given quality of life wanted to die before their time? Not many, if any, I would venture and that’s why the outlook for the healthcare industry is good. The demand is always there! Today, with breakthroughs in drug technology transforming the outlook in rare

Read more >

Breakthrough science brands redefine innovation

  • By cognite
  • 14th November 2016
  • Hits: 363

The pharmaceutical industry has always prided itself on its record of innovation and there have been numerous examples of medicines that fully support that claim. At the same time, there have been many incremental advances which have also been touted as examples of innovation. However, as the power of payers has grown around the world,

Read more >