Blogs and articles

In the beginning consumer marketing was clearly customer centric. It replaced product orientation with customer orientation, determining what should be sold, to whom and how, based on customer need. Despite this, it came to be seen by many as synonymous with promotion but more recently marketing has redefined itself. The new goal is to optimise

You could be forgiven for thinking that pharma was always patient centric. After all, hasn’t the industry always produced medicines and services that had the goal of helping patients prevent or treat their illnesses?  The answer is yes. Nonetheless, the way in which the industry and indeed healthcare in general has traditionally dealt with patients

Artificial Intelligence (AI) has been defined as the use of intelligent machines to work and react like humans. The technology is familiar to most of us through everyday things like voice and face recognition devices. Much has also been written about its potential to lower costs and improve outcomes in healthcare with it already being