Blogs and articles

Diagnosis. Who needs it?

  • By cognite
  • 14th October 2019
  • Hits: 33

It is well known that doctors can be reluctant to diagnose diseases for which no effective treatments exist. Understandable, it could be argued but perhaps not always justifiable. Alzheimer’s disease is a case in point. This is a condition that is by far the most common form of dementia and kills more people than breast

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Are people or machines the future of healthcare?

  • By cognite
  • 4th October 2019
  • Hits: 74

It is not hard to imagine a future where people using ‘wearables’ or their successors have their data transmitted to a smart machine for analysis and a recommended course of action. These people may be using the devices to spot any abnormalities early so that disease can be prevented. Alternatively, they may already be diagnosed

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Does pharma need to change its marketing approach?

  • By cognite
  • 13th September 2019
  • Hits: 117

In the beginning consumer marketing was clearly customer centric. It replaced product orientation with customer orientation, determining what should be sold, to whom and how, based on customer need. Despite this, it came to be seen by many as synonymous with promotion but more recently marketing has redefined itself. The new goal is to optimise

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