Blogs and articles

Is data making you more or less effective?

  • By cognite
  • 21st June 2019
  • Hits: 8

No one in their right mind would suggest that having a mountain of data and machine intelligence to investigate it for patterns and trends isn’t valuable. The applications are seen in every field of activity from traffic management to healthcare. For those of us engaged in communications, what is often referred to as data driven

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Can your culture make or break your brand?

  • By cognite
  • 14th May 2019
  • Hits: 84

Your organisation’s brand is what its stakeholders think and feel about it. Among other things, this is determined by your products and services but these days functional differentiation is short lived. How your organisation behaves is therefore ever more important and this is an outcome of its culture. Indeed, it has been said that an

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What’s the small idea?

  • By cognite
  • 24th April 2019
  • Hits: 146

Michael Eisner, the former head of Walt Disney, famously said that a brand is the product of a thousand small gestures, an intriguing statement because it appears to run against perceived wisdom! Most people who spend any time considering how to make their brand or someone else’s brand successful are likely to believe that you

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