Blogs and articles

Do we define creativity too narrowly?

  • By cognite
  • 4th April 2019
  • Hits: 95

Dave Trott in his new book ‘Creative Blindness and how to cure it’ tells a wonderful story about a random list of lucky people who received invitations from a TV company to watch the Washington Redskins. Much coveted tickets were like gold dust and to receive such an invitation made the recipients fortunate indeed, ensuring

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Organisational Darwinism and Pharma

  • By cognite
  • 10th October 2018
  • Hits: 377

Recently, McKinsey’s described organisations as moving from a machine type model to one resembling a living organism. The familiar term for this new type of organisation is Agile. Its hallmark is the ability to adapt to a fast changing, unpredictable and disruptive environment, making the comparison to an organism highly appropriate. According to MIT, Agile

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What type of reality will help your story break through?

  • By cognite
  • 25th May 2018
  • Hits: 499
break through

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are each a variation of reality manipulation. Now more than ever, marketers are interested in gainfully applying them, hence their eagerness to know which type is right for enhancing their particular story and understanding how it will help them break through. This is an important

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