Blogs and articles

How curious are you?

  • By cognite
  • 21st September 2020
  • Hits: 53

When I was growing up in the UK people were suspicious of curiosity. There was even a strange proverb ‘Curiosity killed the cat’, hardly a ringing endorsement! It suggests that being curious might get you into trouble, which may explain why so many curious children have always turned into dull adults. Strange because curiosity underpins

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Is pharma ready for the new normal?

  • By cognite
  • 21st August 2020
  • Hits: 139

Once, it was easy to define a customer. It was ‘someone you sell to’. Nowadays, it’s more likely to be ‘someone whose needs you meet’ with those needs being a lot wider than the ones satisfied by your product. Of course, this change has been coming for some time but post-Covid it will be here

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How are your electrics?

  • By cognite
  • 5th December 2019
  • Hits: 412

When we think of medical breakthroughs, most of us probably think of things like gene therapy, CAR T-cell treatments in oncology or new drugs for rare diseases. Not many of us are likely to have electroceuticals top of mind, yet they have been described as the next wave of new treatments for disease.  Maybe we

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