Blogs and articles

Avoiding a smack in the mouth!

  • By cognite
  • 14th March 2018
  • Hits: 74
smack in the mouth

Who needs one? A smack in the mouth is not only unpleasant but may also be damaging. Yet in business, as in war, it happens frequently, metaphorically at least. Military people say that the first casualty of battle is the plan, whilst that rather effective but brutal warrior Mike Tyson expressed it more graphically with

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AI and rare disease

  • By cognite
  • 26th January 2018
  • Hits: 182
artificial intelligence

How AI can help filter rare disease A disease is defined as rare in Europe when it affects fewer than 1 in 2000.  Rare diseases present a difficult healthcare conundrum. On the one hand, rare diseases need to be identified but on the other, we need to ensure our healthcare systems aren’t overloaded searching for

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Should your next creative director be a robot?

  • By cognite
  • 4th September 2017
  • Hits: 495

We’ve all heard it, the robots are coming! Forecasters tell us that nearly half of US jobs will be replaced by AI in the next 10-20 years. If you work in marketing, none of this may surprise you, as AI is already here operating in force. It is said that that many technologically savvy consumer

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