Blogs and articles

What type of reality will help your story break through?

  • By cognite
  • 25th May 2018
  • Hits: 222
break through

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are each a variation of reality manipulation. Now more than ever, marketers are interested in gainfully applying them, hence their eagerness to know which type is right for enhancing their particular story and understanding how it will help them break through. This is an important

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Avoiding a smack in the mouth!

  • By cognite
  • 14th March 2018
  • Hits: 250
smack in the mouth

Who needs one? A smack in the mouth is not only unpleasant but may also be damaging. Yet in business, as in war, it happens frequently, metaphorically at least. Military people say that the first casualty of battle is the plan, whilst that rather effective but brutal warrior Mike Tyson expressed it more graphically with

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AI and rare disease

  • By cognite
  • 26th January 2018
  • Hits: 1059
artificial intelligence

How AI can help filter rare disease A disease is defined as rare in Europe when it affects fewer than 1 in 2000.  Rare diseases present a difficult healthcare conundrum. On the one hand, rare diseases need to be identified but on the other, we need to ensure our healthcare systems aren’t overloaded searching for

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