Blogs and articles

Organisational Darwinism and Pharma

  • By cognite
  • 10th October 2018
  • Hits: 175

Recently, McKinsey’s described organisations as moving from a machine type model to one resembling a living organism. The familiar term for this new type of organisation is Agile. Its hallmark is the ability to adapt to a fast changing, unpredictable and disruptive environment, making the comparison to an organism highly appropriate. According to MIT, Agile

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What type of reality will help your story break through?

  • By cognite
  • 25th May 2018
  • Hits: 350
break through

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are each a variation of reality manipulation. Now more than ever, marketers are interested in gainfully applying them, hence their eagerness to know which type is right for enhancing their particular story and understanding how it will help them break through. This is an important

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Avoiding a smack in the mouth!

  • By cognite
  • 14th March 2018
  • Hits: 360
smack in the mouth

Who needs one? A smack in the mouth is not only unpleasant but may also be damaging. Yet in business, as in war, it happens frequently, metaphorically at least. Military people say that the first casualty of battle is the plan, whilst that rather effective but brutal warrior Mike Tyson expressed it more graphically with

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