Blogs and articles

Why is science so misunderstood?

  • By cognite
  • 15th October 2020
  • Hits: 43

It’s a great shame but recent events have exposed how poorly science is understood by many members of the public, including journalists. When it comes to science, people tend to like some of the things that result from it, particularly technology that makes their lives better. Some may also be fascinated by its ability to

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How curious are you?

  • By cognite
  • 21st September 2020
  • Hits: 131

When I was growing up in the UK people were suspicious of curiosity. There was even a strange proverb ‘Curiosity killed the cat’, hardly a ringing endorsement! It suggests that being curious might get you into trouble, which may explain why so many curious children have always turned into dull adults. Strange because curiosity underpins

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Is pharma ready for the new normal?

  • By cognite
  • 21st August 2020
  • Hits: 194

Once, it was easy to define a customer. It was ‘someone you sell to’. Nowadays, it’s more likely to be ‘someone whose needs you meet’ with those needs being a lot wider than the ones satisfied by your product. Of course, this change has been coming for some time but post-Covid it will be here

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