Blogs and articles

Should your next creative director be a robot?

  • By cognite
  • 4th September 2017
  • Hits: 117

We’ve all heard it, the robots are coming! Forecasters tell us that nearly half of US jobs will be replaced by AI in the next 10-20 years. If you work in marketing, none of this may surprise you, as AI is already here operating in force. It is said that that many technologically savvy consumer

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Losing faith in the brand?

  • By cognite
  • 28th June 2017
  • Hits: 307

As a frequent flyer and someone who specialises in branding, I admit to being taken aback when I was asked to pay for food and drink on one of world’s top airlines. BA introduced this policy last year in the economy class of their short haul flights. Doubly strange maybe, when we remember that this

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If only we could afford it

  • By cognite
  • 6th December 2016
  • Hits: 428

Have you met anyone who preferred sickness over health or who given quality of life wanted to die before their time? Not many, if any, I would venture and that’s why the outlook for the healthcare industry is good. The demand is always there! Today, with breakthroughs in drug technology transforming the outlook in rare

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