Blogs and articles

More than a few people who work in agencies would agree that a good creative idea is one that wins awards. An award is recognition from our peers and everyone likes that (including me, not to mention quite a few clients!). The problem is that history suggests that ideas that thrill those interested in communication

According to the IMS Institute, biologics account for 27% of the pharmaceutical sales in the EU and grew at at 5.5% vs. a total market growth of 1.9% between 2012 and 2013. They constitute eight of the EU’s top ten selling products and all of these leading biologics are either already off patent or facing