Blogs and articles

AI and rare disease

  • By cognite
  • 26th January 2018
  • Hits: 1532
artificial intelligence

How AI can help filter rare disease A disease is defined as rare in Europe when it affects fewer than 1 in 2000.  Rare diseases present a difficult healthcare conundrum. On the one hand, rare diseases need to be identified but on the other, we need to ensure our healthcare systems aren’t overloaded searching for

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Should your next creative director be a robot?

  • By cognite
  • 4th September 2017
  • Hits: 938

We’ve all heard it, the robots are coming! Forecasters tell us that nearly half of US jobs will be replaced by AI in the next 10-20 years. If you work in marketing, none of this may surprise you, as AI is already here operating in force. It is said that that many technologically savvy consumer

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Losing faith in the brand?

  • By cognite
  • 28th June 2017
  • Hits: 930

As a frequent flyer and someone who specialises in branding, I admit to being taken aback when I was asked to pay for food and drink on one of world’s top airlines. BA introduced this policy last year in the economy class of their short haul flights. Doubly strange maybe, when we remember that this

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