Blogs and articles

Breakthrough science brands redefine innovation

  • By cognite
  • 14th November 2016
  • Hits: 402

The pharmaceutical industry has always prided itself on its record of innovation and there have been numerous examples of medicines that fully support that claim. At the same time, there have been many incremental advances which have also been touted as examples of innovation. However, as the power of payers has grown around the world,

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Why breakthrough science brands need special stories?

  • By cognite
  • 31st October 2016
  • Hits: 408

In healthcare, breakthrough science brands are more than advances on what’s already there. They are products that bring true innovation to areas of unmet or poorly met need.  In other words, they offer something special! Hearing that, you might think that such brands would more or less speak for themselves. In reality, the opposite is

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Rare diseases, a sustainable opportunity?

  • By cognite
  • 29th April 2016
  • Hits: 705

Once a neglected area by the pharmaceutical industry, rare diseases are now very much on the radar with drugs in the category worth $50 billion worldwide. A third of these achieve annual sales of $1billion with the market rising at 20% per annum over recent years. Unsurprisingly, the interest and growth has been driven by

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