Blogs and articles

Can your culture make or break your brand?

  • By cognite
  • 14th May 2019
  • Hits: 156

Your organisation’s brand is what its stakeholders think and feel about it. Among other things, this is determined by your products and services but these days functional differentiation is short lived. How your organisation behaves is therefore ever more important and this is an outcome of its culture. Indeed, it has been said that an

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What’s the small idea?

  • By cognite
  • 24th April 2019
  • Hits: 218

Michael Eisner, the former head of Walt Disney, famously said that a brand is the product of a thousand small gestures, an intriguing statement because it appears to run against perceived wisdom! Most people who spend any time considering how to make their brand or someone else’s brand successful are likely to believe that you

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Do we define creativity too narrowly?

  • By cognite
  • 4th April 2019
  • Hits: 224

Dave Trott in his new book ‘Creative Blindness and how to cure it’ tells a wonderful story about a random list of lucky people who received invitations from a TV company to watch the Washington Redskins. Much coveted tickets were like gold dust and to receive such an invitation made the recipients fortunate indeed, ensuring

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