Blogs and articles

How patient centric are we?

  • By cognite
  • 29th August 2019
  • Hits: 126

You could be forgiven for thinking that pharma was always patient centric. After all, hasn’t the industry always produced medicines and services that had the goal of helping patients prevent or treat their illnesses?  The answer is yes. Nonetheless, the way in which the industry and indeed healthcare in general has traditionally dealt with patients

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If AI is the answer in healthcare, what is the question?

  • By cognite
  • 6th August 2019
  • Hits: 154

Artificial Intelligence (AI) has been defined as the use of intelligent machines to work and react like humans. The technology is familiar to most of us through everyday things like voice and face recognition devices. Much has also been written about its potential to lower costs and improve outcomes in healthcare with it already being

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Do we understand our customers well enough?

  • By cognite
  • 22nd July 2019
  • Hits: 222

McKinsey and others suggest that up to two thirds of new pharma brands fail to reach their first year’s targets and about half of those that do meet their goals fail to do so subsequently. These are damning statistics, although consumer launches are no better. Relative failings in the product, pricing or marketing may all

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