Blogs and articles

It is not hard to imagine a future where people using ‘wearables’ or their successors have their data transmitted to a smart machine for analysis and a recommended course of action. These people may be using the devices to spot any abnormalities early so that disease can be prevented. Alternatively, they may already be diagnosed

In the beginning consumer marketing was clearly customer centric. It replaced product orientation with customer orientation, determining what should be sold, to whom and how, based on customer need. Despite this, it came to be seen by many as synonymous with promotion but more recently marketing has redefined itself. The new goal is to optimise

You could be forgiven for thinking that pharma was always patient centric. After all, hasn’t the industry always produced medicines and services that had the goal of helping patients prevent or treat their illnesses?  The answer is yes. Nonetheless, the way in which the industry and indeed healthcare in general has traditionally dealt with patients