Blogs and articles

If only we could afford it

  • By cognite
  • 6th December 2016
  • Hits: 1050

Have you met anyone who preferred sickness over health or who given quality of life wanted to die before their time? Not many, if any, I would venture and that’s why the outlook for the healthcare industry is good. The demand is always there! Today, with breakthroughs in drug technology transforming the outlook in rare

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Breakthrough science brands redefine innovation

  • By cognite
  • 14th November 2016
  • Hits: 942

The pharmaceutical industry has always prided itself on its record of innovation and there have been numerous examples of medicines that fully support that claim. At the same time, there have been many incremental advances which have also been touted as examples of innovation. However, as the power of payers has grown around the world,

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Why breakthrough science brands need special stories?

  • By cognite
  • 31st October 2016
  • Hits: 972

In healthcare, breakthrough science brands are more than advances on what’s already there. They are products that bring true innovation to areas of unmet or poorly met need.  In other words, they offer something special! Hearing that, you might think that such brands would more or less speak for themselves. In reality, the opposite is

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