Blogs and articles

What is a good creative idea?

  • By cognite
  • 5th June 2015
  • Hits: 1305

More than a few people who work in agencies would agree that a good creative idea is one that wins awards. An award is recognition from our peers and everyone likes that (including me, not to mention quite a few clients!). The problem is that history suggests that ideas that thrill those interested in communication

Read more >

Biosimilars, you ain’t seen nothing yet!

  • By cognite
  • 30th March 2015
  • Hits: 1185

According to the IMS Institute, biologics account for 27% of the pharmaceutical sales in the EU and grew at at 5.5% vs. a total market growth of 1.9% between 2012 and 2013. They constitute eight of the EU’s top ten selling products and all of these leading biologics are either already off patent or facing

Read more >