Malcolm Badger, our Chief Creative Officer, shares valuable insight into how Cognite engages
healthcare professionals by infusing science with emotion – thereby bringing it to life.
All videos:
Engaging HCPs using creativity
The Evolution of Medical Affairs
Our CBO, Sean Cush, explains how the Medical Affairs function has evolved to become one of the pivotal, strategic parts of pharmaceutical and biotech companies.
Our Medical Affairs offer
Members of our senior management team outline the strengths of our Medical Affairs offer.
The use of AI in scientific copywriting
Our Principal Principal Copywriter, Andy Baker, tests the accuracy of AI tool ChatGPT when writing medical copy.
What makes the ideal candidate?
Our chief scientific officer, Stephanie Westwood, summarises the attributes required to be able to bring science to life.
The art of being a medical copywriter
Our principal copywriter, Andy Baker, describes how medical copywriting is more of an art than a science.
The beauty of simplicity
Our deputy creative director, Ines Mastrolia, describes how the creative challenge of bringing science to life starts with a beautifully simple idea.
Making ideas sticky
Our strategy director, Storm Beadle, explains why making ideas ‘sticky’ is an important technique when bringing medical science to life.
Why we believe in importance of bringing science to life
Members of our senior management team provide their perspectives on the importance and value of bringing science to life
A lifetime of scientific communication
An interview with Professor Trevor Jones, one of the UK’s most distinguished pharmaceutical scientists.