Our chief scientific officer, Stephanie Westwood, summarises the attributes required to be able to bring science to life.
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What makes the ideal candidate?
The art of being a medical copywriter
Our principal copywriter, Andy Baker, describes how medical copywriting is more of an art than a science.
The beauty of simplicity
Our deputy creative director, Ines Mastrolia, describes how the creative challenge of bringing science to life starts with a beautifully simple idea.
Engaging through storytelling
Our senior medical writer, Juan Girones Fraile, explains the importance of storytelling when writing medical copy that brings science to life.
Making ideas sticky
Our strategy director, Storm Beadle, explains why making ideas ‘sticky’ is an important technique when bringing medical science to life.
Why we believe in importance of bringing science to life
Members of our senior management team provide their perspectives on the importance and value of bringing science to life
The importance of bringing science to life
Communications challenges posed by the growing complexity of drug science