Our chief scientific officer, Stephanie Westwood, summarises the attributes required to be able to bring science to life.
Our principal copywriter, Andy Baker, describes how medical copywriting is more of an art than a science.
Our deputy creative director, Ines Mastrolia, describes how the creative challenge of bringing science to life starts with a beautifully simple idea.
Our senior medical writer, Juan Girones Fraile, explains the importance of storytelling when writing medical copy that brings science to life.
Our strategy director, Storm Beadle, explains why making ideas ‘sticky’ is an important technique when bringing medical science to life.
Members of our senior management team provide their perspectives on the importance and value of bringing science to life
Communications challenges posed by the growing complexity of drug science