Our Principal Principal Copywriter, Andy Baker, tests the accuracy of AI tool ChatGPT when writing medical copy.
All videos:
The use of AI in scientific copywriting
What makes the ideal candidate?
Our chief scientific officer, Stephanie Westwood, summarises the attributes required to be able to bring science to life.
The art of being a medical copywriter
Our principal copywriter, Andy Baker, describes how medical copywriting is more of an art than a science.
The beauty of simplicity
Our deputy creative director, Ines Mastrolia, describes how the creative challenge of bringing science to life starts with a beautifully simple idea.
Making ideas sticky
Our strategy director, Storm Beadle, explains why making ideas ‘sticky’ is an important technique when bringing medical science to life.
Why we believe in importance of bringing science to life
Members of our senior management team provide their perspectives on the importance and value of bringing science to life
A lifetime of scientific communication
An interview with Professor Trevor Jones, one of the UK’s most distinguished pharmaceutical scientists.
The importance of bringing science to life
Communications challenges posed by the growing complexity of drug science