Why effective medical copywriting is as much about empathy and attitude as understanding the science
The need for impactful and clear communication has never been greater, which is why we put Science brought to life at the heart of everything we think, feel and do.Read more
The use of imagery is commonplace and critical to our understanding of complex subjects, but we rarely stop to consider the thinking behind it.
The switch from face-to-face to digital meetings has created both challenges and new possibilities. In this article, we share our learning to date on online presentation styles, useful tools and code adherence challenges.