No one in their right mind would suggest that having a mountain of data and machine intelligence to investigate it for patterns and trends isn’t valuable.
What’s the small idea?
Michael Eisner, the former head of Walt Disney, famously said that a brand is the product of a thousand small gestures, an intriguing statement because it appears to run against perceived wisdom!
Do we define creativity too narrowly?
Dave Trott in his new book ‘Creative Blindness and how to cure it’ tells a wonderful story about a random list of lucky people who received invitations from a TV company to watch the Washington Redskins.
Avoiding a smack in the mouth!
Who needs one? A smack in the mouth is not only unpleasant but may also be damaging. Yet in business, as in war, it happens frequently, metaphorically at least.
Losing faith in the brand?
As a frequent flyer and someone who specialises in branding, I admit to being taken aback when I was asked to pay for food and drink on one of world’s top airlines.