All articles:

Is data making you more or less effective?

No one in their right mind would suggest that having a mountain of data and machine intelligence to investigate it for patterns and trends isn’t valuable.

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21 June 2019

Can your culture make or break your brand?

Your organisation’s brand is what its stakeholders think and feel about it.

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14 May 2019

What’s the small idea?

Michael Eisner, the former head of Walt Disney, famously said that a brand is the product of a thousand small gestures, an intriguing statement because it appears to run against perceived wisdom!

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24 April 2019

Do we define creativity too narrowly?

Dave Trott in his new book ‘Creative Blindness and how to cure it’ tells a wonderful story about a random list of lucky people who received invitations from a TV company to watch the Washington Redskins.

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4 April 2019

Organisational Darwinism and pharma

Recently, McKinsey’s described organisations as moving from a machine type model to one resembling a living organism.

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10 October 2018

What type of reality will help your story break through?

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are each a variation of reality manipulation.

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25 May 2018

Avoiding a smack in the mouth!

Who needs one? A smack in the mouth is not only unpleasant but may also be damaging. Yet in business, as in war, it happens frequently, metaphorically at least.

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14 March 2018

AI and rare disease

A disease is defined as rare in Europe when it affects fewer than 1 in 2000.  Rare diseases present a difficult healthcare conundrum.

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26 January 2018 |

Should your next creative director be a robot?

We’ve all heard it, the robots are coming! Forecasters tell us that nearly half of US jobs will be replaced by AI in the next 10-20 years.

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4 September 2017

Losing faith in the brand?

As a frequent flyer and someone who specialises in branding, I admit to being taken aback when I was asked to pay for food and drink on one of world’s top airlines.

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28 June 2017