Visions of pharma’s future are always of interest and disruption is usually the order of the day, not that we don’t all feel pretty disrupted already.
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The importance of bringing science to life
In this video our Chief Scientific Officer, Stephanie Westwood, shares her perspectives on the communications challenges posed by the growing complexity of drug science
Why bringing science to life is more important than ever
The need to improve scientific understanding
Why is science so misunderstood?
It’s a great shame but recent events have exposed how poorly science is understood by many members of the public, including journalists
How curious are you?
When I was growing up in the UK people were suspicious of curiosity. There was even a strange proverb ‘Curiosity killed the cat’, hardly a ringing endorsement!
Is pharma ready for the new normal?
Once, it was easy to define a customer. It was ‘someone you sell to’.
How are your electrics?
When we think of medical breakthroughs, most of us probably think of things like gene therapy, CAR T-cell treatments in oncology or new drugs for rare diseases.
Who says positioning is dead?
Every successful brand occupies a distinctive position in the customer’s mind. Hard to deny isn’t it?
Are people or machines the future of healthcare?
It is not hard to imagine a future where people using ‘wearables’ or their successors have their data transmitted to a smart machine for analysis and a recommended course of actio
Does pharma need to change its marketing approach?
In the beginning consumer marketing was clearly customer centric. It replaced product orientation with customer orientation, determining what should be sold, to whom and how, based on customer need.