Why effective medical copywriting is as much about empathy and attitude as understanding the science
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Where visual art and science meet to bring science to life
The use of imagery is commonplace and critical to our understanding of complex subjects, but we rarely stop to consider the thinking behind it.
Making sense of numbers
Our five favourite books on understanding statistics and bringing data science to life
Why science brought to life?
The thinking behind our new agency proposition of Science brought to life
Making the most of online events
The switch from face-to-face to digital meetings has created both challenges and new possibilities. In this article, we share our learning to date on online presentation styles, useful tools and code adherence challenges.
A lifetime of scientific communication
Professor Trevor Jones, one of the country’s leading pharmaceutical scientists, talks about the importance of scientific communication and the most exciting trends within the pharmaceutical industry.
Bringing pharma’s future to life
Visions of pharma’s future are always of interest and disruption is usually the order of the day, not that we don’t all feel pretty disrupted already.
The importance of bringing science to life
In this video our Chief Scientific Officer, Stephanie Westwood, shares her perspectives on the communications challenges posed by the growing complexity of drug science
Why bringing science to life is more important than ever
The need to improve scientific understanding
Why is science so misunderstood?
It’s a great shame but recent events have exposed how poorly science is understood by many members of the public, including journalists