All articles:

Rare diseases, a sustainable opportunity?

Once a neglected area by the pharmaceutical industry, rare diseases are now very much on the radar with drugs in the category worth $50 billion worldwide.

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29 April 2016

Evidence based creativity

Sometimes we say we know creativity when we see it but do we?

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28 April 2016

Purpose, profit and brands

Nowadays, it is fashionable to talk about being customer centric, easy to say but not so easy to live up to.

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9 December 2015

What is a good creative idea?

More than a few people who work in agencies would agree that a good creative idea is one that wins awards.

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5 June 2015

Biosimilars, you ain’t seen nothing yet!

According to the IMS Institute, biologics account for 27% of the pharmaceutical sales in the EU and grew at at 5.5% vs. a total market growth of 1.9% between 2012 and 2013.

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30 March 2015