Once a neglected area by the pharmaceutical industry, rare diseases are now very much on the radar with drugs in the category worth $50 billion worldwide.
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Purpose, profit and brands
Nowadays, it is fashionable to talk about being customer centric, easy to say but not so easy to live up to.
What is a good creative idea?
More than a few people who work in agencies would agree that a good creative idea is one that wins awards.
Biosimilars, you ain’t seen nothing yet!
According to the IMS Institute, biologics account for 27% of the pharmaceutical sales in the EU and grew at at 5.5% vs. a total market growth of 1.9% between 2012 and 2013.