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What is a good creative idea?

More than a few people who work in agencies would agree that a good creative idea is one that wins awards.

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5 June 2015

Biosimilars, you ain’t seen nothing yet!

According to the IMS Institute, biologics account for 27% of the pharmaceutical sales in the EU and grew at at 5.5% vs. a total market growth of 1.9% between 2012 and 2013.

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30 March 2015